The Sega Urinal Game
As the kids say: Oh. My. God.
Four types of “Toylets” games are available to be played during a test period ending this month at four male bathrooms in pubs and game arcades, in a project aimed at drawing attention to digital adverts.
Each urinal is fitted with a pressure sensor, and a small digital display is placed at eye level. Digital adverts are shown after the games.
Games include “Graffiti Eraser” in which a user tries to aim at the pressure sensor in the urinal to erase virtual graffiti on the display.
There is even a video. Really. (And no, it does not feature an actual man peeing.)









