Ironic, Isn’t It?
Nothing like a dose of irony to keep your day-to-day problems in perspective.
Ironic spokesman. The image of popular stand-up comedian Larry the Cable Guy adorns lots of products—he’s even got his own line of snack chips as well as boxed dinner mixes, including cheesy mashed potatoes, beer bread, cheeseburger macaroni, and fried chicken batter. These obviously aren’t health foods. More than that, overindulgence in these kinds of foods can lead to heartburn. Fortunately, you can take a pill for that, such as Prilosec OTC. What celebrity endorses Prilosec OTC in TV commercials? Larry the Cable Guy.
Ironic refund. Beginning in 2001, the Walt Disney Company distributed a line of educational videos for babies called Baby Einstein. The 30-minute videos of puppet shows, abstract images, nature footage, and famous works of art, were scored to a classical music soundtrack and interspersed were vocabulary segments to help babies learn new words. In 2009, Disney offered refunds to parents who had purchased Baby Einstein videos after a 2007 study found that watching TV and videos as an infant may inhibit brain development. Another study showed that kids who regularly watched Baby Einstein videos actually learned fewer words by kindergarten that those who hadn’t watched the tapes.
















