Return of the Attack of the Pumpkin-Flavored Food Monsters!
The leaves are changing color, the air is getting crisp, and everything at the grocery store suddenly has pumpkin in it, whether it works or not. It must be fall!
If you’ve been inside a grocery store or restaurant in the last couple of weeks, you’ve probably noticed the proliferation of pumpkin-flavored items. It’s been slowly building to cultural phenomenon levels since 2003. That’s when Starbucks introduced the Pumpkin Spice Latte—coffee, milk, and a syrup flavored with pumpkin, cinnamon, nutmeg, and sugar. More than 200 million of the drinks have sold in the past 10 years, prompting other food manufacturers and sellers to unveil their own pumpkin-flavored concoctions. And it’s working: pumpkin products rake in more than $290 million every autumn.
















