Fruit Brute and Other Forgotten Cereals
Wheaties and Rice Krispies have taken up permanent residency in America’s breakfast bowls—these forgotten cereals, not so much.

Graham Crackos: Kellogg’s released this graham-cracker-flavored cereal in the late-1970s, a few years before the crack-cocaine epidemic that hit American cities. In light of this, old commercials for Crackos become unsettling. In one, a character named George arrives at a suburban house to deliver a box of Crackos to a new family. In the background, a cheery balladeer sings, “Something new is comin’ to town, George the Milkman is bringin’ it ’round.” After the mother takes a bite, she asks George if the cereal will help slow her kids down. “Long enough for them to eat,” he replies.






