Looks like someone’s gunning for the “Worst Jerk of the Century” award:

[It] is fairly simple in concept: someone anonymously submits nude photos to Moore through the site’s submission form. Perhaps it’s a jilted ex, or a recent hookup, or a vengeful friend. These days, the site receives many self-submissions as well. Provenance doesn’t matter. Moore uploads those photos and attaches identifying screen-grabs from the person’s Facebook, Tumblr or Twitter accounts—whatever’s available. He sometimes adds a pithy caption and a reaction gif at the end, usually from a television show or meme. And that’s pretty much it.

Good gads, what a monumental ass. It’s no surprise that this happened: